Authors: Tatsuo Oba
Tags: 2001, conceptual modeling
Diversification of customer tastes has brought an end to Mass Marketing. In order to increase profits, corporations must urgently put into practice new techniques for CRM (Customer Relationship Management) that improve customer loyalty by strengthening customer relationships. This paper proposes a customer management Data Warehouse model design based on TimeCube and the application of Set Theory technology to develop a new technique for closed loop marketing (Hypotheses and Verification).Read the full paper here: https://link.springer.com/chapter/10.1007/3-540-45581-7_46
