Authors: Gang Yu, Jiang Xue, Zhiyan Wang
Tags: 2013, conceptual modeling
Users’ mobile model chosen can indicate their telecommunication network demand and consumption habit. The study of users’ preference on mobile model has count for much meaning for mobile operators’ business strategy and mobile model product sale. This paper looks for customer features as the basis for users’ preference judgment from the basic features such as customer attributes, consumption and service usage, that most related to mobile model characteristics, using a genetic algorithm iteration method and k-means clustering algorithm. Our method performs well on how to judge user’s preference on mobile model.Read the full paper here: https://link-springer-com.proxy2.hec.ca/chapter/10.1007/978-3-319-14139-8_24
