Authors: Min Wang, Vamsavardhana R. Chillakuru, Yuan-Chi Chang
Tags: 2004, conceptual modeling
The catalog function is an essential feature in B2C and B2B e-commerce. While catalog is primarily for end users to navigate and search for interested products, other e-commerce functions such as merchandising, order, inventory and aftermarket constantly refer to information stored in the catalog [1]. The billion-dollar mail order business was created around catalog long before e-commerce. More opportunities surface after catalog content previously created on paper is digitized. While catalog is recognized as a necessity for a successful web store, its content structure varies greatly across industries and also within each industry. Product categories, attributes, measurements, languages, and currency all contribute to the wide variations, which create a difficult dilemma for catalog designers.Read the full paper here: https://link.springer.com/chapter/10.1007/978-3-540-30464-7_62
