Authors: Carson Woo, Sandeep Purao
Tags: 2014, conceptual modeling, new grammars, YAMA
Over the last two decades, the conceptual modeling community (within the IS discipline) has moved to a research programme of empirical investigations of design and user concerns related to constructs and scripts. At least in part, this has been a response to early activity, pejoratively described as YAMA, aimed at constructing new conceptual modeling grammars and approaches. While this research agenda has served the community well in terms of gaining credibility among scientific peers, its roots are being threatened by changes in industry and society that are changing the nature of work and play. These changes are slowly eroding key assumptions that form the foundation of the current conceptual modeling research agenda. In this paper, we propose that it is time to go past the stigma of YAMA to respond to these new challenges, and engage in the creation of new conceptual modeling grammars and approaches. We frame our arguments within the umbrella of design science, which argues in favor of classes of external problems, instead of disciplinary puzzles, to drive research efforts.
Cite as:
Purao S., Woo C. (2014). “Conceptual Modeling: Going Beyond the Stigma of YAMA,” in AIS SIGSAND, Saint Louis, MO, United States, May 31 – June 1, 2014.
