Authors: Kuan-Chou Chen
Tags: 2005
This paper demonstrates a concept model of Customer
Relationship Management (CRM) based on nowadays
business processing theory. The relationships in the
model are designed to be simple and functional and do not
necessarily represent any particular business
environments. It is meant to be a generic Customer
Relationship Management conceptual model with
implications for system analysis and design. It allows
database Customer Relationship Management system
analyst to move away from the discrepancy between the
courses and body of knowledge. The interrelationships of
five primary sectors that are at the Customer Relationship
Management are presented in this paper. This integrated
model includes [1] customer, [2] sales, [3] technologies,
[4] marketing, and [5] supplies. There are interactions
within each of these sectors depicted by system loop map.
Cite as:
Chen K. (2005). “Customer Relationship Management System Development — System Thinking Approach,” in AIS SIGSAND 2005, Cincinnati, OHIO, United States, April 23-24, 2005.
