Authors: Geert Poels, Palash Bera
Tags: 2015, conceptual modeling learning, eye tracking, REA pattern
In organizations, conceptual models are used for understanding the domain concepts. Such models are crucial in analysis and development of information systems. An important factor of using the conceptual models is how quickly analysts are able to learn the domain concepts as depicted in the models. Using a laboratory experiment, this research used eye tracking technique to capture the speed of acquisition of understanding conceptual models. Two sets of conceptual models were used in this study- one theory based (REA pattern) and the other non-theory based (non REA pattern). It was found that the rate of learning of the domain concepts was faster with theory based models than with non-theory based models. However, users of the non-theory based model were able to catch up with the learning of the model concepts after being repeatedly exposed to the model.
Cite as:
Bera P. and Poels G. (2015). “How do we acquire understanding of conceptual models?,” in AIS SIGSAND, Richmond, VA, United States, May 13-15, 2015.
