What Makes a Good Crowd? Rethinking the Relationship between Recruitment Strategies and Data Quality in Crowdsourcing

0
240

Authors: Jeffrey Parsons, Shawn Ogunseye

Tags: 2017, citizen science, crowd recruitment, crowdsourcing, data quality

Conventional wisdom dictates that the quality of data collected in a crowdsourcing project is positively related to how knowledgeable the contributors are. Consequently, numerous crowdsourcing projects implement crowd recruitment strategies that reflect this reasoning. In this paper, we explore the effect of crowd recruitment strategies on the quality of crowdsourced data using classification theory. As these strategies are based on knowledge, we consider how a contributor’s knowledge may affect the quality of data he or she provides. We also build on previous research by considering relevant dimensions of data quality beyond accuracy and predict the effects of available recruitment strategies on these dimensions of data quality.

Cite as:
Ogunseye S. and Parsons J. (2017). “What Makes a Good Crowd? Rethinking the Relationship between Recruitment Strategies and Data Quality in Crowdsourcing,” in AIS SIGSAND, Cincinnati, OH, United States, May 18-20, 2017.